Established in 1999, the Hong Kong Digital Entertainment Association (HKDEA) is a non-profit making trade body and is dedicated to the betterment of the local digital entertainment industry. HKDEA’s missions are:

• To promote technology development within the digital entertainment industry in order to create internationally competitive products;
• To explore and develop new markets;
• To eliminate the negative images associated with playing video games;
• To discourage software piracy;
• To facilitate communication and interaction between industries associated with digital entertainment, including toys, entertainment and video games;
• To provide a mechanism upon whereby local developers could cooperate to ensure industry-wide prosperity.

Why is there a need for such an association?

Formed in 1999, the HKDEA was created during a time when there are relatively few local video games developers. As an ever-expanding industry that is still in the infant age, we believe that there are lots of opportunities for new start-ups, as well as existing developers to expand. The HKDEA was thus established to provide a mechanism upon which local developers could cooperate to ensure industry-wide prosperity.

Since its establishment in 1999, the HKDEA has organized a variety of activities and events including:

Awards - Organizing yearly DE competitions and awards including HKICTA: Best Digital Entertainment Award, and TBS Digicon6 (HK).
Conference - brings together local and international experts, as well as companies. It helps increase public awareness about careers in the video gaming industry.
Overseas Promotion - organize study tour to visit international digital entertainment expo and conference, and set up booth there to promote Hong Kong digital entertainment industry.
Local Promotion - support exhibitions and conferences related to digital entertainment.
Assist Development - line up with different parties and accelerate the development of local industry.
Seminars - invite internationally recognized figures to deliver seminar.

The Association is formed by Honorable Advisers, Advisers, Executive Committee and Members of Corporate, Individual and students.
Executive Committee

Chairman
Mr. Gabriel PANG, COO, Firedog Studio Company Ltd.

Vice Chairman (Animation)
Mr. Leo LO, CEO, Asia Legend Ltd.

Vice-Chairman (Digital Effect)
Mr. Percy FUNG, Production Director, Heavy Optical Ltd.

Vice-Chairman (Education)
Mr. Henry MA, Associate Director, School of Design, The Hong Kong Polytechnic University.

Vice-Chairman (Game)
Mr. Oscar CHU, President, U1 Technology Company Ltd.

Secretary (Internal)
Mr. Wilson YUEN, Lecturer, Multimedia Innovation Centre, School of Design, The Hong Kong Polytechnic University.

Secretary (External)
Mr. Ivan LEE, General Manager, Jadason Technology Ltd.

Treasurer
Ms. KAN Mung Lai, Anna, Production Controller, Digital Magic Ltd.

Committee Members
Mr. Tonny KOO, Director, Orbit Media International Corporation
Mr. Derrick NGAN, General Manager, PocketPC.com.hk
Dr. Clarence LUI, Head of Department of Information and Communications Technology, Hong Kong Institute of Vocational Education (Tuen Mun).
Mr. Terence WONG, Deputy Head of Department, Department of Printing and Digital Media, Hong Kong Design Institute
Mr. Orange SEE, Project Manager, M-Inverse Holdings Ltd.
Mr. Wallis WONG, Founder & Business Development Director, 3 Dynamics (Asia) Ltd.