| About Us |
Established in 1999, the Hong Kong Digital Entertainment Association (HKDEA) is a non-profit making trade body and is dedicated to the betterment of the local digital entertainment industry. HKDEA’s missions are:
- To promote technology development within the digital entertainment industry in order to create internationally competitive products;
- To explore and develop new markets;
- To eliminate the negative images associated with playing video games;
- To discourage software piracy;
- To facilitate communication and interaction between industries associated with digital entertainment, including toys, entertainment and video games;
- To provide a mechanism upon whereby local developers could cooperate to ensure industry-wide prosperity.
Why is there a need for such an association?
Formed in 1999, the HKDEA was created during a time when there are relatively few local video games developers. As an ever-expanding industry that is still in the infant age, we believe that there are lots of opportunities for new start-ups, as well as existing developers to expand. The HKDEA was thus established to provide a mechanism upon which local developers could cooperate to ensure industry-wide prosperity.
| Review and Future |
Since its establishment in 1999, the HKDEA has organized a variety of activities and events including:
- Awards – Organizing yearly DE competitions and awards including HKICTA: Best Digital Entertainment Award, and TBS Digicon6 (HK).
- Conference – brings together local and international experts, as well as companies. It helps increase public awareness about careers in the video gaming industry. Yearly event includes Entertainment Expo Hong Kong core event – Digital Entertainment Summit.
- Overseas Promotion – organize study tour to visit international digital entertainment expo and conference, and set up booth there to promote Hong Kong digital entertainment industry.
- Local Promotion – support exhibitions and conferences related to digital entertainment.
- Assist Development – line up with different parties and accelerate the development of local industry.
- Seminars – invite internationally recognized figures to deliver seminar.
| 甚麼是香港數碼娛樂協會？ |
香港數碼娛樂協會於1999年成立，是一個非牟利組織，致力推動香港的數碼娛樂業發展。協會的使命為：
• 藉著推動本地發展商之共同合作，促進行業的繁榮
• 開拓及發展數碼娛樂市場
• 推動本地行業的技術發展，藉此增加本地產品的國際競爭力
• 促進數碼娛樂業與其他相關行業之溝通，包括玩具業、娛樂業及視像遊戲業
• 建立數碼娛樂的良好形象
• 致力保護知識產權及打擊翻版軟件
為甚麼需要這個協會的存在？
香港數碼娛樂協會於1999年成立，正值當時只有少數本地電視遊戲開發公司。由於此行業尚在初創期並不繼擴展，我們相信會帶來有很多發展空間及開拓新公司的機會。本會開創目的正是為本地的開發公司提供協及途徑去確保業界的發展能得以成功。
| 回 顧 與 展 望 |
自1999年成立以來，香港數碼娛樂協會組織過很多不同的活動項目，包括：
年度獎項 – 舉辦年度比賽項目，包括香港資訊及通訊科技獎－最佳數碼娛樂獎及TBS Digicon6 (香港區選拔賽）。
研討會 – 研討會將本及國際的專家、公司聚集，有助增加社會對這電視遊戲開發行業的關注。每年有在香港影視娛樂博覽核心項目—數碼娛樂論壇。
海外宣傳 – 組織遊學團到各地參觀國際數碼娛樂展覽及研討會，設立攤位藉以宣傳香港的數碼娛樂工業。
本地宣傳 – 支持與數碼娛樂相關的展覽及研討會
協助發展– 與不同機構團體合作，加速本地工業發展