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Best Digital Entertainment (Visual Effects) Silver Award
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Title of Entry: MTR - New Generation Rail Connection
Winner: ManyMany Creations Ltd.
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MTR - New Generation Rail Connection
In the new Shatin to Central Link TV commercial, a group of energetic children let their imaginations run wild, wishing for more tunnels for their fantasy trains to go across the harbor with dolphin, or even new ways to fly and get around the town. All these hopes will come true with the Shatin to Central Link railway project. The future railway network will link and connect East, West, North, South, bringing Hong Kong's rail connection to the next generation!
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Comments from Judging Panel
¡§MTR - New Generation Rail Connection¡¨, its story is a simple, creative and interesting one. The work transforms our childhood toys and different creatures into simple mechanical models in our community and finally into trains. The message could be easier to deliver to public and arouses our sympathy. Very smooth and exquisite transformation of characters demonstrates the professional computer graphic technique of the production team, successfully created a world which enjoys the coexistence of the fantasy and reality. This is a good TV commercial which cleverly mixes idea, creativity and excellent digital technology into one work. It is also able to make good impression to public as well as meet the client¡¦s expectation.
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