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Best Digital Entertainment (Animation) Silver Award
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Title of Entry: Hong Kong Station
Winner: Treehouse Studio
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Hong Kong Station
The background of ¡§Hong Kong Station¡¨ is Mass Transit Railway (MTR) which has been built from the end of 1970s to the present. Through the stories happened in each level of a MTR station, it reflects social status and phenomenon in each era. Each level is a decade. In the last part, the production team uses a flash mob show to bring joyful moment to the boring daily lives.
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Comments from Judging Panel
¡§Hong Kong Station¡¨ is an entertaining and funful animation which represents various generation of Hong Kong. The character design is adorable and interesting as well as possesses commercial potentials and expandability. It might be suitable for MTR as one of the promotional items. From the music and sound effects, audience could feel a lively and relaxed atmosphere that provides audience with a good impression. Moreover, the production team has successfully chosen an art style direction that leverages the Hong Kong culture elements to project an imaginative and fantastic image. The production team masters art, design and technical skill to let audience deeply feel their creativity passion. With its extraordinary style, "Hong Kong Station" is a memorable short film.
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