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Best Digital Entertainment (Animation) Special Mention (TV Commercial)

Title of Entry: Add Sparkle to Your Style
Winner: XD Workshop Ltd.
 


Add Sparkle to Your Style
In order to refresh her brand to appeal the young generation, XD WORKSHOP produced three 30 seconds animated TV commercials for ˇ§Chow Sang Sang Jewelleryˇ¨ in the Christmas 2014. By three animations, the production team presents three women of different characters. With unique storytelling, the characteristics of the product are highlighted. With mature and sophisticated design, they combined traditional cel animation with latest CG techniques to create a memorable experience to audience.

 
 
 
 
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