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Best Digital Entertainment (Visual Effects) Bronze Award
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Title of Entry: ¡§Transformers 4¡¨ : care forces from Cestbon
Winner: ManyMany Creations Ltd.
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¡§Transformers 4¡¨ : care forces from Cestbon
There are over 1,000 expression of human care. How to convey care by Cestbon's vending machine or to present the idea ¡§Cestbon's care in everywhere!¡¨? It was achieved by Cestbon robot disguised as a vending machine to provide bottled water for the child whenever he needs. Flexible movements & highly detailed facial expressions, various technologies were developed by the production team for the complex robotic transformation. Massive computer graphic and visual effects were adopted.
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Comments from Judging Panel
In the TVC, the overall visual effects are quite good and the design of the Cestbon robot is sophisticated and delicate. The vending machine was transformed into a robot that would help children to open the bottle of water, this action is quite heartwarming, in line with the main theme ¡§caring¡¨ and it would subvert the cold feeling of robot of peoples¡¦ mind. Movement of Cestbon robot is flexible and smooth, as the production team is achieved world class standard. The plot is natural and sweet. This is a good TVC which could meet client¡¦s prospect and brig out their message, well done!
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