Introduction

Introduction of Leading Organiser

The Hong Kong Digital Entertainment Association (HKDEA) was established in 1999 as a non-profit making association comprised of digital entertaining corporations. It is dedicated to the betterment of the local digital entertainment industry.

HKDEA's missions are:

  • To promote technology development within the industry in order to deliver internationally competitive products;
  • To explore and develop new markets;
  • To project a positive image associated with playing video games;
  • To discourage software piracy; and
  • To facilitate communication and interaction between industries, including toys, entertainment and video games, which are associated with digital entertainment.

    The HKDEA was founded during a time when there were relatively few local digital entertainment establishments. It was thus established to provide a mechanism upon which local developers could cooperate to ensure industry-wide prosperity. Since its establishment, the HKDEA has organised a variety of activities and events including:
  • Hong Kong ICT Awards : Digital Entertainment Award
  • Hong Kong Digital Entertainment Excellence Awards
  • Conferences
  • Overseas Promotions
  • Local Promotions
  • HKDEA Web Site Building
  • Seminars and Training

    Background:

    The Hong Kong ICT Awards aims at recognising and promoting outstanding information and communications technology (ICT) inventions and applications, thereby encouraging innovation and excellence among Hong Kong’s ICT talent and enterprises in their constant pursuit of creative and better solutions to meet business and social needs.
    The Hong Kong ICT Awards was established in 2006 with the collaborative efforts of the industry, academia and the Government. Steered by the Office of the Government Chief Information Officer, and organised by Hong Kong ICT industry associations and professional bodies, the Awards aims at building a locally espoused and internationally acclaimed brand of ICT awards.
    There are eight categories under the Hong Kong ICT Awards 2021. There will be one Grand Award in each category, and an “Award of the Year” will be selected from the eight Grand Awards by the Grand Judging Panel.

    • Application Procedures

    Entrants must submit completed Entry Forms enclosed with:

    1. Three images of each entry in jpg format of 300 dpi (maximum file size less than 3MB)

    2. Filled in the Entry Form with declaration which related to:
    a) the right of legal use of associated intellectual property rights (copyright, trademarks or patents) and licenses of the submitted entry; or the authorisation of being the proper representative of the submitted entry; and
    b) the right of the Organiser to use the submitted entry in any way related to the AWARDS and its activities; and

    3. Upload full version of the film, animation or video in MP4 format (HD) and the script of the screenplay.　The length of Short Film should not be more than 25 minutes. The length of Feature Film should not be less than 25 minutes. (for submissions competing for Animation and Visual Effects streams); OR

    4. A copy of the entertainment and eSports software / software of interaction design (if any) with basic playing / operating instruction and a demo video of length not more than 10 minutes in MP4 format (HD) (for submissions competing for Entertainment and eSports Software / Interaction Design streams)

      Please upload all related videos, documents and files in Google Dive or OneDrive (Outlook) and attach a link in the Entry Form for the Organiser download.

      Applicants must fill in and submit the Entry Form (eForm) as well as the above mentioned materials by 12:00 noon on 16 July 2021 through our official website: http://www.hkdea.org/ict2021
      All personal data submitted by the entrants will be treated as confidential and will not be published without authorisation.

    • Online registration
    Award Streams

    Animation and Visual Effects

    a video or film featuring computer animation and visual effects for mass media

    Entertainment and eSports Software

    an entertainment and eSports software for computer, mobile device and TV set, including Smartphone Apps, PC games, PC online games, console games, etc.

    Interaction Design

    Interactive experience in form of digital device, service, solution, immersive design, system design or Art Tech* projects or products applying technologies such as virtual reality, augmented reality, extended reality, real time animation etc.




    *Art Tech project is newly added in this edition, including projects or products integrating technology and art / creative industries. In 2020 Policy Address of Chief Executive, the government will actively promote and support the development of Art Tech in Hong Kong.

    Three streams have gold, silver and bronze award

    Certificate of Merit

    “Certificate of Merit” will be granted to those entries that impress the judging panel in a specific area which is out of the award titles.

    Grand Award

    The Hong Kong ICT Awards 2021: Digital Entertainment Grand Award will be awarded to the best of the best entries.

    Prizes and Benefits for Winners



    The remarkable achievements of the Awards winners (Gold / Silver / Bronze) will be recognised by customers, organisations, the ICT industry practitioners and across the community. Winners will be entitled —

    • to receive trophies (Gold / Silver / Bronze) of the Hong Kong ICT Awards;

    • to display the official logo of the Hong Kong ICT Awards in their promotional materials;

    • to participate in various promotional campaigns to publicise their achievements;

    • to be supported for entering into other international awards and competitions;

    • to 3 months free access to Lion Rock 72 (co‐working space in InnoCentre) or co-working space in Hong Kong Science Park Incubation Centre for SMEs(*1);

    • to participate in investment matching activities of the Hong Kong Business Angel Network (HKBAN);

    • to 3 months free access to Flexi Space in Cyberport Smart-Space for SMEs(*2); and

    • to free participation in some large-scale local ICT events (e.g. International ICT Expo) for marketing exposure.

    Further details and conditions are available at the website: www.hkictawards.hk

    Remarks：
    *1 HKSTP offers 1 free seat access to Lion Rock 72 in InnoCentre or co-working space in Hong Kong Science Park Incubation Centre for 3 months (assigned by HKSTP, subject to availability) to SMEs who are HKICT Awards 2020 Gold, Silver or Bronze award winners.
    *2 Cyberport offers 1 free Flexi Space in Cyberport Smart-Space for 3 months to SMEs who are HKICT Awards 2021 Gold, Silver or Bronze award winners. The number of flexi-desk offered to ICT Winners is capped to 32. Given the quota, flexi-desk will be offered on a first-come- first-served basis and subject to the availability. Winner shall submit application to Cyberport for the offered flexi-desk on or before 31 Mar 2022 after the announcement of results in Nov 2021. Any submission after the deadline will become ineligible.

    Download Call for Entries Booklet