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Motion Touch-Enabled(TM) (MTE(TM))Interactive Video Technology
E-MOTION is an interactive solution provider and implements the worldˇ¦s first touchable interactive video platform called MTE(TM) (Motion Touch-Enabled(TM)).
The innovative-patented MTE(TM) technology is being operated and distributed in the USA, China and Hong Kong. Audience can touch any objects within the video, such as items, people, wording to explore more information about them and share the objects via social network platforms. From the movie, audience can be redirected to related official web site to purchase what they want. This will be a revolutionary solution for video and digital media, and open up a new direction. A number of fashion brands have used MTE(TM) technology to enhance user-brand interactivity.
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Comments from Judging Panel
This interaction design provides users a new mobile e-commerce solution, so that they can enjoy shopping while watching the movie that is both practical and convenient. The judging panel is pleased to see the production team conducted a thorough market research to understand the needs of users, thus conceived this favorable design for their clients and customers, especially profitable in the retail industry. Business client and customer should be more welcome this technology, which provides a new sale and shopping platform for them. Furthermore, the judging panel expressed MTE (TM) video touch technology has great marketing potentials; if the promotion could be further enhanced, more users were benefited. |
