Interaction Design - Bronze Award 中文

Title of Entry: Wing Lung Bank – iTable
Winner : Wing Lung Bank Ltd.

 


Wing Lung Bank iTable is a customized interactive tool for customers to have a better experience in the branch. Customers can view the bank’s promotions on iTable with just a touch screen, the interactive lucky draw game increase the engagement with customers effectively and lead to new sales. It is an outstanding looking table with the use of fiberglass molding; this helps the bank to promote its modern image. iTable facilitates the object recognition technology, hence customers can interact with iTable by using a customized object, such as the special gold coin for the lucky draw game.


Comments from Judging Panel
“Wing Lung Bank – iTable “interact with the iPad, it will uplift the corporate image and sales services. This is a new marketing promotion services to attract more customers making use their sales services and to establish a good relationship and trust between the customers and banking, it will enhance the future development of bank. In addition, iTable make arts from the two-dimensional into three-dimensional world, as Wing Lung Bank wants customers to understand that they are enthusiasm to upgrade their brand name from traditional run into modern. If the production team can add more sensors, allows customers to choose their flavors at the same time, it will enhance customer’s interest in the service and obtain a bigger marketing effect.

HKICT Award HKDEA